Bellabeat Inc. Smart Jewelry

Bellabeat Smart Jewelry

Bellabeat Inc. is a technology-based wellness company that creates smart jewelry for women to help them keep track of their health and wellness. Their products are designed to offer a personalized experience to each user. They collect data on the user’s activity, sleep and reproductive health, which is used to create an algorithm that lets them know when they are physically more inclined to stress through an accompanying mobile app. The company claims to use the data to provide advice to help users improve their sleep, relieve stress and stay fit and healthy.

Company History and Funding

Bellabeat Inc. is a privately owned company that was founded in 2013 by Sandro Mur and Urška Sršen who are also the Chief Executive Officer and Chief Creative Officer respectively. This company raised USD $18.8M in funding. Bellabeat is headquartered in the San Francisco Bay area. The company is known for the Bellabeat Leaf Nature, which made its debut in 2014 and sold more than 700,000 pieces in 2017 alone.

Bellabeat Smart Jewelry Products

Leaf Nature

According to Bellabeat, the Leaf Nature is designed to look like real jewelry.  The company uses American Ash Wood and a stainless steel clip to manufacture this product. The Leaf offers a 6-month battery life and replaceable battery. It comes in a biodegradable packaging made out of sugar cane fiber, reed pulp, and bamboo.

This leaf comes with an embedded crystal in its design.  Users can wear it as a clip or a necklace. 

Leaf Urban

The Leaf Urban is a fitness tracker that doubles as jewelry, and users can wear it as a clip, bracelet or necklace. It is made of wood and bio-degradable plastic that resembles stone. This jewelry is water-resistant, allowing users to shower or swim without needing to remove it.   As a fitness tracker, it tracks calories burned, sleep duration and quality, active minutes and distance traveled.

Mala Beads

Bellabeat claims that this necklace enhances mental and emotional strength, the user’s capacity for self-love and overall happiness. The Mala Beads come in 3 different categories;

  • Love Mala: claims to boost positive energy, enhanced creativity, self-love, and acceptance.
  • Strength Mala: this chain claims to increase confidence, inner strength, and increased determination.
  • Prosperity Mala: This necklace is marketed as reducing fear and anxiety, fostering stronger willpower and better concentration.


This is a smart water bottle that calculates and tracks hydration levels. It measures how much water the user drinks and syncs the data to the Bellabeat app.  The bottle features a smart scale that can distinguish differences between drinking, emptying and refilling. The data collected is sent to the app. According to Bellabeat, the app uses this data to track the user’s water intake and send out reminders to ensure they maintain their hydration levels.


This is an earphone designed for meditation. These earphones automatically sync with the mobile app via Bluetooth. They claim to tune out interruptions during meditation sessions.

Target Audience

Bellabeat products target health-conscious women in search of a subtle fitness tracker.


Bellabeat Leaf Nature (silver) costs $119, Bellabeat Leaf Nature (Gold) costs $129.99, and Bellabeat Leaf Urban (Rose Gold) costs $139.99

Smartphone Connection

Bellabeat Inc offers a free Android and iOS app to sync with their jewelry. Users can download the app from the Google Play Store for Android or Apple App Store for iOS devices.

The app offers prompts that try to motivate the user; It provides meditation and breathing exercises that help users clear their mind and relax. The app can even track a user’s period and fertility for those interested.  App users can also share their progress online.

Contact Information

16 Merced Avenue

San Francisco, CA 94127

United States.


All Bellabeat products come with a one-year limited warranty that covers severe defects with an exception to consumers from the European Economic Area. Consumers who purchased their product in the EEA receive a two-year warranty from the date of purchase. This warranty only covers consumers who buy a new, covered device directly from Bellabeat or any other authorized sellers. This warranty is not transferable to any other subsequent users or purchasers.  


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